Woman holding a pink Ouatcha Matcha tin with a green lid against a pink background.

Our Story

Where it all began

In 2014, while living in Asia, our founder Charlotte discovered matcha as it was meant to be experienced: part of daily life. Calm, energizing, effortless. Returning home, she found a very different reality. Matcha felt bitter, complicated, and intimidating.

Ouatcha Matcha was created to bring that experience back.

Three ceremonial matcha tins of Ouatcha Matcha representing the starter, daily and reserve product.
Ouatcha Matcha tea plantation with rows of green tea bushes under a clear blue sky.

Founded by two French-American, Ouatcha Matcha focuses on what truly matters: smooth flavor, easy preparation, and a daily habit that feels good. From the first sip, it is designed to be enjoyable, approachable, and naturally part of your routine.

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Excellence

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Transparency

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Respect

Curated in Japan, Made for Everyday Life

The Ouatcha Matcha Farms are located in Japan’s Uji and Shizuoka regions, areas long recognized for producing exceptional matcha. Soil in these regions give to matcha a vibrant color, smooth flavor, and natural balance.

Ouatcha Matcha tea plantation with mountains in the background.
Green ceremonial first harverst matcha being poured into a glass next to a 'Daily' Ouatcha Matcha tin on a pink background.

Designed with intention and care, the experience is meant to feel simple from the start. Every detail, down to the measuring spoon, is designed to make a great cup feel effortless.

Easy to prepare. Naturally smooth. No bitterness.

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Save $10
Flat lay of prepared matcha, bamboo whisk, and a Daily Ouatcha Matcha ceremonial-grade first harvest matcha tin on a pink background.
Bamboo whisk with engraved Ouatcha Matcha logo on a white background

Daily Matcha set

Everything needed for your daily matcha.

$70 $80
Ouatcha Matcha pink whisk holder on white background
Ouatcha Matcha bamboo whisk holder with pink whisk holder on a white background

Whisk Holder

Keeps your whisk in perfect shape.

$16
Bamboo whisk with engraved Ouatcha Matcha logo on a white background
Close-up of an Ouatcha Matcha bamboo whisk resting in a glass of prepared matcha on a pink background

Bamboo Whisk

Whisk matcha smooth and foamy.

$22
Pink Ouatcha Matcha Reserve ceremonial matcha tin with a light green lid, labeled “Ouatcha Matcha – Reserve – Ceremonial Matcha, Net Wt. 1.06 oz (30 g).
Woman holding a Reserve Ouatcha Matcha ceremonial-grade first harvest matcha tin against a soft pink background

Reserve

Rare single origin, single cultivar matcha

$60
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Pink Ouatcha Matcha Daily ceremonial matcha tin with a light green lid, labeled “Ouatcha Matcha – Daily – Ceremonial Matcha, Net Wt. 1.06 oz (30 g).
Woman holding a Daily Ouatcha Matcha ceremonial-grade first harvest matcha tin against a soft pink background

Daily

Your everyday matcha

$42
Pink Ouatcha Matcha Starter ceremonial matcha tin with a light green lid, labeled “Ouatcha Matcha – Reserve – Ceremonial Matcha, Net Wt. 1.06 oz (30 g).
Woman holding a Starter Ouatcha Matcha ceremonial-grade first harvest matcha tin against a soft pink background

Starter

The perfect first cup

$34